Pasta remains the queen of our table, but at what price?

Unfortunately, the price rises dramatically and what we have to ask ourselves is not only why, but why the national government is unable to calm this phenomenon.

It is a global problem, we agree; but is it possible that there is also a very clear speculation due to the natural consequences of the price increase due to lower production? And by whom? On the part of those who, at this moment, not only increase their profits but, even more dangerously, inevitably determine the closures of smaller and weaker companies, strengthening their position of supremacy on the market.

All the rumors lead to this last hypothesis. The largest eats the smallest.

But who is the big one and who the little one? Big companies against small artisans.

 

It seems paradoxical but the large companies, for several years, have been losing market shares in favor of the many territorial artisanal pasta companies that have developed. This is because the consumer has become much more attentive, he does not want to be satisfied with the big brand or the low price, but wants to be aware of what he eats, for the well-being of his own health.

 

This healthy property is inherent in the artisanal product due to its natural production and the use of natural grains from the area. Furthermore, in recent years, there has been a gradual reduction in the price gap on the shelf between the two types of pasta (artisanal and industrial). All this has contributed to increasing the spread of the artisanal product.

So, how can large industrial companies block this process? By increasing the price of raw materials and wheat more and more and putting in difficulty those who economically do not have the strength and economic capacity to be able to buy wheat at stellar prices, in addition to the difficulty, due to the contractual weight, of being able to interact with the gdo.

In this way, the development process of artisanal pasta is slowed down, eliminating competition at the base and leaving the market free only to large industrial companies that can economically face these costs.

So what do you do?

Even more, an agricultural policy should be developed such as to support the farmer and the local producer, defend and encourage the territorial supply chain to develop, consolidate and maintain a virtuous circuit. And finally, the consumer must continue to be able to choose the product that is most interesting for him, not only in terms of price, but also, and above all, in terms of nutritional values ​​and health properties.