There is a lot of superficiality and little knowledge on the subject of “pasta“. We often read comments such as: “it keeps cooking and therefore it is good”, “it is calloused and therefore it is excellent”. The marketing and communication of a brand often determine its success which is confused with the goodness and quality of the product. The two, in fact, do not always coincide. The more a product is widespread and commercialized, the more it is necessary to produce large-scale industrial products, which, necessarily, will lead to an increasingly massive use of non-native wheat, but imported from abroad.
So, it becomes a challenge, a mission, to make all of us consumers understand how fundamental quality is. After all, we are what we eat. I would ask all of us a question: how much are you willing to pay for a “poison” to ingest? I guess the answer is for everyone: zero! So, the concept of cost, dear must be relativized to how much what we buy affects our health. If what we ingest can compromise our state of health, then, even if it costs very little, it must absolutely not be purchased.
Let’s do another exercise. How much is the real difference in cost between an industrial and an artisanal pasta? Let’s start with the statistical data of the average Sicilian annual per capita consumption of pasta: each Sicilian, on average, consumes about 40Kg of pasta every year.
An industrial pasta costs on average about € 1.40 / kg
An artisanal pasta costs on average about € 5.00 / Kg
Thus, we have a difference of € 3.60 / Kg.
This means that if we only bought artisanal pasta for the whole year, we would have a higher cost of € 144 / year, which means about 40 cents per day; practically, half a coffee a day of difference to make a healthy choice and, why not, also of love for one’s land.
In summary, for 40 cents of savings a day we are giving up a correct and healthy diet, to incentivize and encourage the economy of our territory, because we have chosen to be influenced by the media and big brands, only obtaining that we have saved on our own. health.
Furthermore, the current period is showing us a difference between the cost of artisanal pasta and industrial pasta, which is increasingly reduced, given the gradual increase in the cost of external wheat due to a reduction in world production and, therefore, in availability.
If you believe that an artisanal pasta from your land costs you too much, it is because you have no idea how much an industrial pasta with foreign wheat will cost you, in the end, in terms of health.
